If you live in ohio, you know that the COVID-19 pandemic goes on, and so too does business.

As the state ramps up business activity after the lifting of certain restrictions, it may well be time to consider your marketing strategy, and update your brand's imaging. This is exactly the idea that Whitney had in mind when she reached out to me for a professional headshot session. We discussed her professional goals, how she would be using the images, and what story she wanted to tell. Then came the fun part... creating gorgeous headshots and professional lifestyle portraits!

Using the space we had available, and a couple of outfit changes, we were able to capture several different looks and backgrounds in the span of an hour. When planning your headshots, it is a good idea to consider the following (and Whitney, self-styled, did an EXCELLENT job at all of these):

How do you normally dress? Wear you hair? Wear jewelry? Ideally headshots will capture you looking like the best version of yourelf. The number one complaint I hear from people before our session is "I hate headshots, I never look like me." So, if you normally rock some big chunky earrings, wear them! If you always throw your hair up in a bun or a pony tail for work, do the same thing for your headshots... with the caveat that you should always double check to make sure it's looking tidy before letting the lens click away.

As for clothing, wear something you feel comfortable in, that follows a couple simple rules: First, think of the color scheme ahead of time. If you're shooting outdoors, for instance, consider wearing a color that complements green, or that will pop out against browns, greens, and blue skies. Or if you're going to be in a more urban setting, consider how the colors you wear will play against concrete, steel, and other dark metallic surfaces.

Second, think about shape. If you are wearing a suit jacket, or sweater, make sure it fits well in the shoulders and waist. If it doesn't there are a few tricks you can use, like clamping a jacket or sweater at the waist where the camera won't see. If you have you heart set on wearing something, or it's required for your place of employment, ask your photographer for help with styling tricks.

Once you've decided how you'd like to look, give the outfit and styling a test run and then edit. Keeping some statement jewelry or clothing can be fine as long as they are intentional, but look carefully for things that may be distracting in a photo such as too many accessories, large or busy prints, logos for any brand that you are not intentionally advertising.

Going through this planning should help you feel confident when you step in front of the camera. Whitney planned carefully, and exuded confidence, and it certainly shows!